Americolor Mauve

Nothing you have ever tried equals the coloring strength of these amazing colors. Imagine the coloring power of a paste in an easy-to-use-gel. Soft Gel Paste is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel Paste, you can achieve precise easy-to-repeat colors every time.

State-of-the-art food technology is why Soft Gel Paste has so many advantages over other food colors. Soft Gel Paste's superior formulation can withstand the harsh Freeze/thaw cycle without colors bleeding.